The deal is finally done! It is tough to process at first, but makes sense in the end. Here is a snapshot from Architect Partners:
“Reply! generates revenues by identifying customers who have a desire to purchase local goods and services and selling those leads to businesses with an interest in that customer. Currently, Reply! generates a large proportion of those leads by purchasing search terms or by placing (purchasing) ads on various websites in an effort to attract these consumers. In other words Reply! has to find these consumers at a lower cost than it can sell the leads to interested merchants.
MerchantCircle is strategic to Reply! as it brings 25mm monthly unique consumers who are actively seeking goods and services from local merchants. It also brings 1.6mm merchant relationships who are keenly interested in attracting and retaining customers. Reply! gets both 1) consumers who are qualified leads AND 2) new merchants to buy these qualified leads.”
